©julianjakob

Julian Jakob | Brand Designer

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Contact

hello@julianjakob.at Intro call (30 minutes)

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Distilling complexity
into clarity.

Modern brand identities struggle to keep up with content demands, leading to fragmented systems, weaker messaging and declining loyalty. My approach builds brands as evolving ecosystems—identities that adapt to context, grow with knowledge and move with culture.Most identities today cannot keep pace with the volume of output modern brands demand. The result is always the same: design systems fracture, messages dilute and the loyalty that took years to build quietly erodes. Over the course of my practice, I have developed a way of building brands that function as living ecosystems rather than fixed objects. An identity, like a human one, should evolve with knowledge, adapt to context and move with culture. That is what I build.

Portrait of Julian Jakob, brand designer

Selected experience

Spotify Porsche Meta Sony Music
Mercedes Maybach Red Bull Music OVB Holding AG Life360

Awards & recognition

Montefiore Einstein (Silver, Bronze · Studio Herrström for Alto New York)
Montefiore Einstein (Studio Herrström for Alto New York)
Montefiore Einstein (Studio Herrström for Alto New York)
Montefiore Einstein (Studio Herrström for Alto New York) Life360 (Studio Herrström for Alto New York)
Montefiore Einstein (Studio Herrström for Alto New York)
Montefiore Einstein (Studio Herrström for Alto New York)
Montefiore Einstein (Studio Herrström for Alto New York)
Life360 (Studio Herrström for Alto New York)

I’m a brand designer based in Salzburg. At LOOP, I develop visual systems and shape the concepts behind pitches: finding the visual way into a brand and the idea that lets it scale. Before that, I spent two years at Studio Herrström working on identities and campaigns for Spotify, Meta, Sony Music and Red Bull Music, as well as work for Alto New York that won multiple awards, including Cannes Lions. Alongside this, I take on the occasional independent project.

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Meaning
that scales.

My work starts before the design does: with the idea that gives a brand its meaning. I find the visual way in and develop it into a system that carries the brand across every touchpoint without losing its depth. Working on something where this fits? I’m always happy to talk.My work starts before the design does: with the idea that gives a brand its meaning. I look for the visual way in, whether an image, a principle or a tension, and develop it into a system that carries the brand across every touchpoint without losing its depth. I shape concepts for pitches, translate strategy into visual language and present the thinking behind the work to creative directors, strategists and clients. Working on something where this fits? I’m always happy to talk.

Focus areas

Brand concepts & ideas Visual systems & identity Pitch concepts
Strategy into visual language Campaign platforms

Contact

hello@julianjakob.at

Clarity fuels
transformation.

A strong result depends on its foundation. Every project follows a four-step process, starting with understanding competition, culture and audience behavior before any design decisions. This groundwork separates design that simply looks good from design that performs.The output is only as good as what leads to it. Every project follows the same four-step process. Most brand problems are not design problems. They are clarity problems. Before a single visual decision is made, I invest time understanding the competitive context, the culture and the audience’s actual behavior. This groundwork is what separates work that looks good from work that performs.

Brand systems are teamwork, and a system only proves itself in use, long after launch.Brand systems are teamwork. I work closely with strategists, copywriters, motion designers and developers, and I care about a system long after launch, because it only proves itself in use.

Curriculum vitae Year: 2026
Portrait of Julian Jakob

Julian Jakob

Salzburg, Austria

Introduction

I’m a brand designer working on systems for brands that operate at scale. I’ve worked on sub-brand identities, brand communication assets and campaigns for Porsche, Spotify, Meta and Sony Music. My approach combines cultural insight with strategic positioning and consistent execution.

Experience

LOOP | Digital Brand Designer | 2026–⁠present:

Brand design and visual systems; concepts and visual direction for pitches. Clients include Porsche, Amazon Prime and PrimaLoft.

Studio Herrström | Junior Designer | 2024–⁠2026:

Concepting and design execution for clients including Spotify, Meta, Sony Music and Red Bull Music. Organized workflows for delivery of brand identities, presented creative work to stakeholders and contributed to a structured, high-performing team.

Freelance Designer | Self-employed | 2022–⁠present:

A few projects a year for selected companies and individuals. Visual systems, and the client relationships that keep those systems working after handover.

Lebenshilfe | Civil Service (Zivildienst) | 2021–⁠2022:

Provided daily support and care for people with disabilities, assisting with activities and mobility.

Internships | Various companies | 2016–⁠2021:

Gained early professional experience across diverse industries, including accounting at OVB, procurement at Palfinger, marketing activities at Biogena and administrative assistance at the European Heat Pump Association in Brussels.

Education

New Design University, St. Pölten | Graphic & Information Design | 2021–⁠2024:

Specializations in Integrated Campaigns and Brand Design, with a consistent focus on branding and cross-media communication. Graduated with excellence.

Erasmus Exchange at ESADA | Graphic & Information Design | 2022–⁠2023:

Studied Graphic & Information Design, adapted to the Spanish academic environment and worked on cross-cultural projects.

Handelsakademie (HAK) | Matura | 2015–⁠2020:

Five-year Handelsakademie program with an emphasis on Accounting & Business Administration, including coursework in Law, Mathematics, English and German. Completed with Reife- und Diplomprüfung (Matura).

Legal notice

Julian Jakob
Bergstraße 3
5223 Pfaffstätt, Austria
Graphic Designer

+43 664 88791650
hello@julianjakob.at

Austrian business details

Member of WKÖ, WKÖÖ, State Association of Graphic Designers, Federal Association of Graphic Designers

Professional law:
Trade regulations: www.ris.bka.gv.at
District administration Braunau am Inn

Graphic Designer in Austria

Complaints

Complaints can be addressed to the email address given above.